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Dating as a non-binary person: a practical guideWhy we do this
9 min read

Dating as a non-binary person: a practical guide

Dating apps were mostly built around a binary, and it shows, in signup forms, in filters, and in the assumptions baked into matching. But some apps have genuinely caught up. This guide covers which ones handle gender identity properly, how to build a profile that does the filtering for you, and the safety habits worth keeping.

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The dating app market in 2025: who owns what and where it's headingCulture
8 min read

The dating app market in 2025: who owns what and where it's heading

The dating app market is a multi-billion-dollar industry dominated by a handful of companies, and it is going through its first real identity crisis: user growth has stalled, younger users are fatigued, and the biggest players are reinventing themselves in response. Here is the landscape as it actually stands.

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The best first date ideas in 2025 (that actually lead to second dates)Stay safe
8 min read

The best first date ideas in 2025 (that actually lead to second dates)

A good first date does three things: gives you something to react to besides each other, lasts an hour or two with a natural exit, and costs little enough that nobody feels invested before they have a reason to be. Here are the ideas that deliver, organized by what you are actually going for.

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Shadow-banning in dating apps: what's real and what's mythTactics
7 min read

Shadow-banning in dating apps: what's real and what's myth

Forums are full of shadow-ban lore: secret score resets, 90-day penalties, banned devices. Almost none of it is verified. But something real is happening when matches dry up, it is just usually more mundane, and more fixable, than a hidden punishment. Here is what is documented, what is speculation, and what actually controls your visibility.

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Community features that stick: events, groups and the social layerCulture
7 min read

Community features that stick: events, groups and the social layer

As swipe fatigue became the industry's biggest problem, the winning response was not a better algorithm, it was a social layer. Events, interest groups, community feeds and shared spaces are quietly becoming the features that keep people on apps. Here is what works, who does it well, and how to actually use these features to meet people.

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A person holding a phone above an open notebook of handwritten notes on a linen tablecloth in window lightTactics
10 min read

How to Get More Matches on Dating Apps

Getting more matches comes down to five levers, and most people only ever pull one of them. Here is the full set, in the order that makes the biggest difference.

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Two coffee cups and a phone on a wooden cafe table with a person gesturing out of focus behind themReply rate
9 min read

Best Dating App Openers That Get Replies

The best opener is not a line you memorise. It is a formula: notice one specific thing, react to it honestly, and ask something easy to answer.

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A person lying on a sofa in dim evening light with a phone face down on their chestCulture
9 min read

Dating App Fatigue: Why You Are Exhausted and What Helps

Dating app fatigue is real, common, and mostly structural. The apps are designed for continuous use, and continuous use is exactly what wears people down.

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Two park paths diverging at golden hour with a wooden bench on each sideCulture
9 min read

Casual Dating vs Serious Dating: How to Tell What You Want

The casual and serious labels cause more confusion than they solve, because most people are somewhere in between and change over months. Here is a clearer way to think about it.

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A small red paper flag standing on a wooden desk beside a phone and a cup of tea in moody side lightStay safe
10 min read

Online Dating Red Flags: What to Watch For

Most red-flag lists are a mix of genuine danger signs and ordinary awkwardness. This one separates them, because treating every oddity as a threat is its own problem.

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Two coffee cups on a marble cafe table with a hand resting next to a face-down phoneCulture
8 min read

Situationships: The Signs, and How to End One

Situationship is the word for a connection that behaves like a relationship in private and like nothing in public. The good news is that it is easy to test, and the test takes one conversation.

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A very large bouquet of red roses on a plain pale surface with one petal fallen in frontStay safe
8 min read

Love Bombing: The Signs, and What To Do About It

Fast and warm is not a warning sign. Fast, warm and pushing against every boundary you set is a different thing, and it has a shape you can learn to recognise.

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A phone face up on a desk beside a magnifying glass and a stack of printed photographsStay safe
9 min read

Online Dating Scams and Fake Profiles: How To Spot Them

Scam profiles are not subtle once you know the shape. They are warm early, unavailable in person, and eventually they need something.

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Two wine glasses and a small bowl of olives on a bistro table with two blurred figures talking by a windowIRL
8 min read

First Date Questions That Are Not an Interview

Good first date questions are not clever. They are open, easy to answer with a story, and they let the other person show you how they think.

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Two bicycles leaning against a wall outside a small pottery studio with takeaway cups on the stepIRL
7 min read

Second Date Ideas That Beat Another Drink

The first date proves you can talk. The second one should prove there is something to do together, which means getting out of the same seat.

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